PODCASTS

BY THE NUMBERS

We’ve collected data from the industry’s largest survey
of podcast listeners and compiled it here.

This helps you, the advertiser, home in on the specific audiences that best match your target markets, and gives us an exclusive snapshot of the podcast audience as a whole.

Podcast Listeners Are

DIVERSE
+
REPRESENTATIVE

As the podcast audience grows it is diversifying, looking more
like the demographics of the United States as a whole.

Podcast Audience

U.S. Demographics

Caucasian/European 

Latino/Hispanic

African American

Asian-American

Pacific Islander

Native American

Podcast Listeners Are

EDUCATED

Half the podcast audience has a bachelor’s or
higher degree. And they read… a lot!

53%

spend at least

$132

ANNUALLY

on books and e-books

28%

spend at least

$300

ANNUALLY

on books and e-books

32%

Listen While They Work Out

52%

Listen In The Car

Podcast Listeners Are

MOBILE

37%

Listen While Taking Public Transportation

46%

Listen While Traveling

40%

Listen While Walking, Running and Biking

Podcast Listeners Are

LOYAL

When podcast listeners subscribe to shows, they stick with them.

88% LISTEN TO MOST OR ALL EPISODES

THEY'RE

ENGAGED

Not only do podcast listeners hear ads, but
they also respond to them.

61%

REPORT BUYING SOMETHING THEY HEARD ABOUT ON A PODCAST AD.

PODCAST LISTENERS HAVE

DI$PO$ABAL INCOME

22% HAVE AN ANNUAL HOUSEHOLD INCOME
OF $100,000 OR MORE.

BUYING HABITS

EVERY MONTH

  • 44% buy gluten free

  • 53% buy pet supplies

  • 62% buy nutritional supplements and vitamins

  • 53% buy beer, wine or liquor

EVERY YEAR

  • 34% spend at least $300 on ticketed entertainment

  • 35% spend at least $300 on home entertainment subscriptions, like Netflix, Hulu or Spotify

  • 57% spend at least $600 on dining out (17% spend more than $1800)

CONTACT US TODAY