Lasting Media | Uncategorized

January 15, 2024January 19, 2024

On-Site SEO vs. Off-Site SEO

Any information about building a successful website will use the words search engine optimization (SEO). SEO determines how easy or difficult it is for the search engines to find and index your site. The concept of using keywords is easy enough to grasp, but some other concepts of SEO aren’t. We often are asked what the difference is between onsite and offsite SEO. We figured it was about time we tried to explain where more people could get the answer.

Onsite vs. Offsite
To begin, you need to know what optimizations you can do onsite and offsite. In a nutshell, onsite SEO is what you do to your website to make it easy for the search engines to find. Offsite SEO includes the things you do outside of your site, besides advertising. This helps make you easy to find by these same search engines. Doing only one of these will help your site be easier to navigate. But, you need to do both to realize your best potential.

What Is Offsite SEO?
We’ll start our discussion with one major thing you can do offsite – link building. Link building is when links to your website are found elsewhere on the web. It is important to understand that while any link from a reputable source outside your site is good, you need to work at getting these naturally. The search engines also give more weight to certain kinds of links. For example, you can have your website listed on any number of index sites. You can also get a link when someone likes what you have written, and they mention your website on their site. The search engines will look at the two links and give greater points for the second because it was organic.

Getting External Links
There are several ways in which you can build up external links. Here are the most valuable.

Creating a Press Release
Every time you add something spectacular to your site, send out a news release. Each news site that chooses to post your press release will give you a link back to your site.

Social Media Mentions
When someone tweets something they found interesting on your site or posts a link on Facebook, search engines are happy. Pick two or three social media sites to include in your regular marketing efforts. Although social media mentions can improve your ranking according to BrightEdge via a Ahrefs article ‘SEO drives 1000%+ more traffic than organic social media’.

Accepting Guest Posts
When you allow someone else to post on your blog, they will naturally mention the post on their blog and social media, giving you highly-rated links. However, you will want to make sure that you are not accepting poor content.

What Is Onsite SEO?
You have more control of the optimization you can do on your site to be easier to find.

Title and Description
Besides using your main keyword your title and website description, optimize for length. Google sets the standards for indexing and prefers titles close to 60 characters in length and descriptions that are under 150 words.

Images
Using alt text for all graphics on your site is a must. This ensures that users who are not able to view the image still get a similar experience. Image alt text commonly falls under website accessibility and you can read more about that in this post: Website Accessibility – Disabilities On The Web.

Titles
Use only one H1 Title on a page, with a primary keyword included. Next, have several H2 and H3 headings on each page. In these, you can use your keywords to increase the number of terms you are likely to show up for in searches. Google has a good resource on creating unique and accurate page titles.

Internal Links
Try to include at least 1-3 links on each of your pages that send visitors to other pages on your website. This works well with a blog because you can direct readers to related content, some that may have been written a year or more before.

Update Regularly
Search engines love new content. Try updating your site regularly. This is easy to do with a blog but can also be managed with a bit of planning for the rest of your site.

Be Indexable
Sometimes search engines find that your site is preventing them from crawling. You can do everything else perfectly but if the search engines are unable to crawl your site. To check on any problems, register your site with Google. Once registered, click on the “crawl” option and then click “fetch and render.” This will result in letting you know that either your site was crawled successfully or that there is a problem to fix.

At Lasting Media, we can help you implement all of these and increase the viability of your online presence. CONTACT us today and get started!

July 7, 2023October 16, 2023

5 Essential Marketing Services for Nonprofit Organizations

Nonprofit organizations face unique challenges in today’s digital age. At Lasting Media, we specialize in providing tailored marketing services to help Nashville nonprofit organizations attract more supporters, raise awareness, and maximize their impact. Read on to discover the top five marketing services your nonprofit organization in Nashville needs to thrive.

1. Strategic Branding and Messaging

A strong and consistent brand message is crucial for effectively communicating your nonprofit’s mission and values. Our experienced team will work closely with you to refine your branding strategy and develop compelling messaging that resonates with your target audience. By creating a powerful brand story, we’ll help your organization stand out and connect with supporters on a deeper level.

2. Digital Marketing and Online Fundraising

In today’s digital world, having a strong online presence is essential for nonprofit organizations. Our digital marketing services team in Nashville will help your organization increase visibility, attract more supporters, and drive online donations. From developing a user-friendly website to implementing effective search engine optimization (SEO) strategies, we’ll ensure that your nonprofit can reach and engage with a wider audience effectively.

3. Social Media Management

Social media platforms offer incredible opportunities for nonprofits to connect with supporters and promote their mission. Our skilled team will develop a comprehensive social media strategy tailored to your organization’s goals. We’ll manage your social media accounts, curate compelling content, and engage with your audience to build a loyal and engaged community of supporters.

4. Content Creation and Storytelling

Compelling storytelling is at the heart of successful nonprofit marketing. Our content creation services will help your organization share impactful stories that inspire action and foster a sense of connection with your supporters. Whether it’s through blog posts, videos, or graphics, our marketing services pros in Nashville can create engaging and shareable content that amplifies your message and increases brand awareness.

5. Donor Relationship Management

Building and nurturing relationships with your donors is crucial for long-term sustainability. Our donor relationship management services will help you develop personalized communication strategies, segment your donor base, and create targeted campaigns to cultivate strong relationships with your supporters. By showing your appreciation and keeping donors engaged, we’ll help you increase donor retention and build a loyal base of supporters.

At Lasting Media, we specialize in marketing services for nonprofit organizations in Nashville and beyond. Our mission is to empower them by providing the marketing tools and branding strategies they need to make a lasting impact. Contact us today for a free consultation and let us help your nonprofit organization achieve its goals.

Ready to take your nonprofit's marketing to the next level?

Contact Nashville’s leading marketing services team today and let us help your nonprofit organization thrive.

June 12, 2023October 16, 2023

The Benefits of Social Media Management

Are you struggling to gain followers on social media platforms? Do you find it challenging to create engaging content that resonates with your audience? If so, our social media management services can help.

There are numerous benefits of social media management from Nashville’s leading branding agency. We can help you increase your following, engage your audience, and broaden your visibility. Our services are designed to help small to mid-sized businesses, corporations, and organizations achieve their social media goals.

Having a premier Nashville ad agency like us handle a business’s social media channels can offer numerous benefits, including:

Expertise and Experience
We have a team of experts who specialize in social media management. They have the experience and knowledge to create high-quality content, plan and organize content in advance, and engage with the audience. They stay up-to-date with the latest trends and changes on social media platforms, ensuring that your business’s social media presence is always relevant and effective.

Time-Saving
Managing social media platforms can be time-consuming, especially for businesses that have limited resources. By having one of the top branding agencies in Nashville manage social media for you, you can focus on your core competencies while still reaping the benefits of having a strong social media presence.

Consistency
Consistency is key to social media success. By having us handle your social media plan, you can ensure that content is published consistently and at the right time. We use social media calendars to plan and organize content in advance, ensuring that content is published regularly.

Increased Engagement
One of the primary benefits of social media management from our Nashville branding and ad agency is that we specialize in audience engagement. We respond to comments, messages, and mentions promptly, helping to build relationships with the audience, increase brand loyalty, and improve customer satisfaction. By engaging with the audience, we can help you increase your reach, engagement, and ultimately, your sales.

Cost-Effective
Our team of experts is often more cost-effective than hiring an in-house social media manager who may require additional resources and training.

In conclusion, having one of the foremost ad agencies in Nashville manage your social media channels can offer numerous benefits, including expertise and experience, time-saving, consistency, increased engagement, and cost-effectiveness.

June 8, 2023October 16, 2023

Branded Podcasts: A Growing Trend in Digital Marketing

In recent years, branded podcasts have emerged as a popular marketing tool for businesses in Nashville and beyond looking to connect with their audiences in a more personal and engaging way. A powerful trend in podcast marketing, branded podcasts are audio content created by a company or brand that is designed to entertain, educate, and engage listeners while also promoting the brand’s products or services. In this article, we will explore the rise of branded podcasts, their benefits, and how businesses can create successful branded podcasts.

The Rise of Branded Podcasts

According to a recent study by Edison Research, the number of Americans who listen to podcasts on a weekly basis has grown significantly over the past few years, with an estimated 104 million people tuning in each week. This growth has been driven by the popularity of true crime, comedy, and news podcasts, as well as the rise of branded podcasts.

Our podcast studio in Nashville keeps up with trends in podcast production, editing, and marketing. And we’ve noticed that branded podcasts have become a popular marketing tool for businesses because they offer a unique opportunity to connect with their audiences in a more personal and engaging way. By creating content that is both informative and entertaining, brands can build trust and loyalty with their listeners while also promoting their products or services.

The Benefits of Branded Podcasts

One of the main benefits of branded podcasts is that they allow businesses to reach audiences in a way that is less intrusive than traditional advertising. Rather than interrupting a listener’s experience with a commercial, branded podcasts allow businesses to create content that is seamlessly integrated into the listening experience.

In addition, branded podcasts can help businesses establish themselves as thought leaders in their industry. By creating content that is informative and educational, businesses can position themselves as experts in their field, which can help build trust and credibility with their audiences.

Finally, branded podcasts can be a cost-effective marketing tool for businesses. While creating high-quality audio content requires an investment of time and resources, it can be significantly cheaper than traditional advertising methods such as TV commercials or print ads.

Creating Successful Branded Podcasts

To leverage the trend of branded podcasts, Nashville businesses need to focus on creating content that is both informative and entertaining. This can be a challenge, as businesses need to strike a balance between promoting their products or services and creating content that is engaging and valuable to listeners.

One way to achieve this balance is to focus on creating content that is relevant to your audience’s interests and needs. For example, a fitness brand might create a podcast that provides workout tips and advice, while also promoting their line of fitness products.

Another key to creating successful branded podcasts is to invest in high-quality production values. While it’s possible to create a podcast with just a microphone and a laptop, investing in professional equipment and production services can help ensure that your podcast sounds polished and professional.

Conclusion

Branded podcasts have emerged as a popular marketing tool for businesses looking to connect with their audiences in a more personal and engaging way. By creating content that is both informative and entertaining, businesses can build trust and loyalty with their listeners while also promoting their products or services. As the popularity of podcasts continues to grow, we can expect to see more businesses embracing this trend and using branded podcasts to reach their target audiences. Lasting Media in Nashville produces, edits, and markets branded podcasts that will build your brand and engage your audience.

Sources:

– Edison Research: https://www.edisonresearch.com/the-infinite-dial-2021
– Forbes: https://www.forbes.com/sites/forbesagencycouncil/2021/05/17/why-branded-podcasts-are-the-future-of-marketing/?sh=33b4a9c13c5f
– HubSpot: https://blog.hubspot.com/marketing/branded-podcasts

Interested in getting a Branded Podcast started for your company, brand or organization?

Click the button below to get started!

May 31, 2023October 16, 2023

Top 7 Reasons Why Your WordPress Website Needs Maintenance

Your WordPress website is the digital face of your brand, and it’s essential to keep it in tip-top shape. But, with so many things to focus on, it’s easy to neglect your website and let it fall into disrepair. However, neglecting these important upkeep tasks can lead to a host of problems that can harm your website’s performance, security, and overall user experience. WordPress website maintenance service, from updating plugins to cleaning up the database, is key to keeping your website up-to-date and in good health.

Hackers are constantly looking for vulnerabilities in websites, and outdated software can provide them with an easy target. Slow load times and broken links can lead to a poor user experience, driving visitors away and impacting your search engine rankings. Additionally, not updating plugins and themes can lead to compatibility issues and cause your website to break. In short, neglecting your WordPress website maintenance can lead to a host of problems that can harm your website and your business.

If that doesn’t convince you, we have staggering statistics to share. Over 40% of all websites on the internet are built using WordPress. And according to this study, a website that loads slowly can also cause a significant drop in traffic and conversions. Thus, it’s crucial to understand the reasons why your Nashville company’s WordPress website needs maintenance and service.

As a leading WordPress website maintenance company in Nashville, we can tell you the reasons why your site needs service and how it can benefit your business in the long run. So, let’s dive in and explore the reasons why your WordPress website needs maintenance!

Keep Hackers at Bay

WordPress is a popular platform for building websites and is regularly updated to improve functionality. Unfortunately, hackers and cybercriminals are always on the prowl, searching for vulnerable websites to attack. But, with maintenance, you can lock your website down tighter than Fort Knox. Maintenance is the ultimate armor against hacking attempts, from updating plugins to strengthening passwords. Regular website maintenance helps keep your site secure by fixing vulnerabilities, updating software, and keeping backups of important data. This reduces the risk of hacking and data theft, ensuring your website remains online and secure.

One of the key benefits of regular website maintenance is that it helps to keep your website software up-to-date. If you let it become outdated, you run the risk of leaving your site open to attack. By regularly updating your website software, you reduce the risk of hacking and ensure that your site remains secure.

Another important aspect of website maintenance service from a top Nashville digital agency is the regular creation of backups. Backups ensure that you can restore your website to its previous state in case of a hacking attack or any other type of disaster. By having a backup, you can quickly and easily restore your website to its previous state, reducing the impact of any potential security breach.

Speeding Up Your Website

Your WordPress website is a crucial component of your online presence, representing your brand and delivering your message to the world. That’s why it’s essential to keep it running smoothly and efficiently. Regular maintenance is the key to achieving this. When you perform regular updates, backups, and optimizations, your website runs at its best and delivers the best possible experience for your users.

One of the main benefits of ongoing maintenance is improved performance. A well-maintained WordPress website will load faster, be more responsive, and provide a smoother user experience. This is essential for keeping visitors engaged, reducing bounce rates, and improving conversions. A fast-loading website is also more likely to rank higher in search engine results, leading to increased traffic and more opportunities for growth.

When you conduct regular updates, your website runs smoothly and fixes any bugs or security vulnerabilities that may arise. By ensuring that your website is always running the latest version of WordPress, you can reduce the risk of security breaches and keep your website secure. What’s more is that by optimizing images and other media files, you can significantly improve page load times and provide a better user experience.

Proactive Backups and Site Monitoring

When it comes to your WordPress website, the last thing you want is to experience a data loss or have your site go down unexpectedly. That’s why backups and site status monitoring are essential components of a holistic WordPress website maintenance plan from Nashville’s leading digital agency.

First and foremost, regular backups ensure that you have a reliable way to restore your website to a previous version in the event of a disaster. This could be a hacker attack, a plugin malfunction, or simply a mistake made while editing your site. With backups, you can quickly and easily restore your site to a previous, working version.

In addition to backups, site status monitoring helps you stay on top of any potential issues before they turn into bigger problems. By monitoring your site’s uptime, performance, and security, you can identify and resolve issues before they cause widespread damage or loss of data.

Ultimately, taking a proactive approach to backups and site status monitoring gives you peace of mind and helps you keep your WordPress site running smoothly and securely. Don’t wait for a disaster to strike—invest in a solid backup and monitoring strategy to ensure the continued success of your website.

Time is Money

In the long run, having a well-maintained WordPress website saves your Nashville company a ton of time and money. Without routine maintenance, minor flaws can grow into significant difficulties that need substantial amounts of time and money to resolve. However, by making a small maintenance expenditure, you can keep your website operating quickly and effectively, freeing up your time and money for more crucial activities.

This is how regular maintenance improves overall website functionality:

Lower the site’s security risk

Maintaining software updates and plugin upgrades can shield your website from security risks and keep it operating efficiently. By updating your WordPress website and all of its components, you can also fix any bugs or compatibility problems and avoid having to tackle them again in the future.

Reduce downtime

You can immediately find and fix any issues that may develop with regular backups and site monitoring. This can reduce downtime and prevent data loss, assisting you in maintaining a functional website and content customers.

Boost the performance and speed of the website

Maintaining your website can also aid in enhancing its functionality and speed. For example, a faster, more responsive website can be achieved by deleting outdated backups, optimizing pictures and databases, and carrying out routine updates.

Maximize User Satisfaction

Your WordPress website is more than just a platform for sharing information and offering services. It is a digital reflection of your brand and a tool that helps you connect with your audience. Regular WordPress website maintenance from a trusted Nashville-area web services company not only ensures that your site runs smoothly but also contributes to a positive user experience. Here’s how:

Speedy Load Times

A slow-loading website can be a major turn-off for users. Regular WordPress maintenance optimizes your site for faster load times, keeping visitors engaged and coming back for more.

Error-Free Functionality

Maintenance helps identify and resolve any technical errors or glitches that could negatively impact the user experience. Say goodbye to frustration and hello to seamless site navigation.

Fresh Content

Maintenance is an opportunity to update your website with fresh, relevant content and keep your audience engaged. Whether it’s a blog post, product update, or new landing page, maintaining a site with fresh content keeps users coming back for more.

Responsive Design

With more and more people accessing the web on their mobile devices, it’s essential that your website is optimized for all screens. Maintenance ensures that your website is responsive, providing users with a seamless experience no matter what device they’re using.

Project a Professional Image

Maintaining the value of your brand requires keeping your website in good shape because it is the online representation of your company in Nashville and beyond. Maintaining your WordPress website regularly ensures that it not only performs at its best but also presents a professional image to your target audience. An essential component of preserving brand value and remaining competitive is a well-maintained website.

You may demonstrate to your visitors and consumers that you take your brand seriously by maintaining an updated, quick, and secure website. You can identify and address any potential technical problems with routine maintenance. This will improve customer experience and help avoid downtime, which can cost money and harm the reputation of your brand.

Additionally, by updating your website and making sure it functions properly, you’ll save time and money that might otherwise be used to resolve issues and patch security holes. You can swiftly resolve any technical issues and stop them from developing into greater concerns with routine maintenance. By doing this, you’ll be able to concentrate on developing your brand and company rather than worrying about website maintenance.

Rev Your Revenue Engine

Your website is the digital face of your business, and a poorly maintained one can significantly impact your brand value and revenue. This is where regular WordPress website maintenance from one of Nashville’s top digital agencies comes in handy. Regular maintenance tasks can improve your website’s performance, enhance user experience, and ultimately double your site’s revenue.

Your website’s speed and reliability play a crucial role in keeping visitors engaged and boosting conversions. A slow, unreliable website can lead to high bounce rates and lost opportunities for sales. You can significantly improve your website’s loading speed and stability by performing regular WordPress maintenance tasks like updating plugins, optimizing images, and cleaning up the database. A faster website leads to improved user experience and better search engine rankings, driving more organic traffic to your site.

Moreover, regularly updating and backing up your website ensures that your site remains protected in case of any unexpected technical glitches or hacking attempts. You can rest easy knowing that your website’s data and content are safe and secure, giving you peace of mind and freeing up time for other important tasks.

Maintain your WordPress Website’s Health!

If you want to ensure the long-term success of your online presence, maintaining your WordPress website is the magic mantra. Be it enhancing security or improving user experience and performance, regular maintenance significantly impacts your website’s success. Apart from that, regular maintenance ensures you save money and time by preventing potential issues and keeping your site running smoothly.

Besides all the above, your brand value and revenue will skyrocket with regular site maintenance. So, if you want to ensure the longevity and success of your WordPress website, don’t neglect its maintenance. Instead, invest the time and resources to keep it in top condition, and you’ll reap the benefits in the long run. Contact us today to find out why WordPress website maintenance from Nashville’s foremost digital agency is crucial for security, speed, user satisfaction, and business success.

May 4, 2023May 4, 2023

You Need A Custom Promotional Video. Here’s 5 Reasons Why…

Nashville Podcast Studio Rental | Podcast Editing & Video Production

In today’s fast-paced digital world, business owners must find new and creative ways to capture the attention of potential customers and clients. One effective way to do this is by creating a professional promotional video. A well-produced promotional video can showcase your brand’s unique value proposition, highlight your products or services, and generate interest in your company. In this post, we will discuss the top five reasons why your company needs a promotional video.

Brand Awareness

Promotional videos are an effective way to increase brand awareness. A well-produced video can convey your brand’s personality, values, and unique selling points. It can also help you stand out from competitors and make a Lasting impression on potential customers. By creating a memorable and engaging video, you can build brand awareness and recognition, which can lead to increased sales and customer loyalty.

Product or Service Promotion

Promotional videos can also help you showcase your products or services in a creative and engaging way. A video can demonstrate the features and benefits of your offerings and help potential customers understand how they can benefit from them. By highlighting your products or services in a promotional video, you can increase interest and drive sales.

Social Media Engagement

Social media platforms are a powerful marketing tool, and videos are one of the most engaging types of content on these platforms. By creating a promotional video, you can generate buzz and excitement around your brand and reach a wider audience. Promotional videos are highly shareable, and they can be used to promote your brand across multiple social media channels.

Website Traffic

A promotional video can also help you drive traffic to your website. Videos are highly engaging, and they can encourage visitors to stay on your website for longer periods of time. By including a video on your website, you can increase the time visitors spend on your site, which can improve your website’s search engine rankings. This, in turn, can drive more traffic to your website and help you generate more leads and sales.

Professional Image

Finally, a well-produced promotional video can help you establish a professional image for your brand. A high-quality video can showcase your brand’s expertise, attention to detail, and commitment to quality. This can help you build credibility and trust with potential customers and position your brand as a leader in your industry.

A promotional video is a powerful marketing tool that can help your company achieve its marketing and sales goals. By increasing brand awareness, promoting your products or services, engaging your social media audience, driving website traffic, and establishing a professional image, a promotional video can help you stay ahead of the competition and grow your business. If you haven’t yet created a promotional video for your company, now is the time to contact our team and start planning one to take your marketing efforts to the next level.

Contact Us Today

Category: Uncategorized